THE
LINCOLN
LOUNGE
A café and taproom that serves quality food, craft beverages, and focuses on community events.
It’s built to offer a comfortable space for everyone, making it an ideal destination to enjoy quality time, together.
What is the business?
A Café Experience Designed for Connection
The Lincoln Lounge serves a curated menu of high-quality coffee beverages, from expertly crafted lattes to smooth flat whites. Partnering with local bakeries, we offer a daily selection of fresh pastries, ensuring a simple yet elevated café experience. A streamlined, counter-service food menu enhances morning revenue potential while maintaining efficiency.
A Taproom That Welcomes Everyone
Our taproom features a rotating selection of locally sourced craft beers, crisp seltzers, and refreshing ciders, complemented by a robust lineup of non-alcoholic options. A simple yet satisfying food menu—burgers, tots, and salads—enhances guest experience while increasing dwell time and per-visit spend. Thoughtfully designed for comfort and community, our taproom invites guests to settle in.
A Hub for Community & Events
Beyond great drinks and food, The Lincoln Lounge thrives as a community gathering space. Weekly events—ranging from professional meetups and latte art classes to family-friendly craft sessions—keep guests engaged and returning. Private group reservations and structured programming ensure a steady stream of visitors while reinforcing our role as a neighborhood staple.
What makes this different?
The Current Problem
Finding a space that balances relaxation, connection, and engagement can be a challenge. Traditional cafés and taprooms often force customers to compromise—whether it’s parents struggling to entertain their children, remote workers seeking a comfortable yet social atmosphere, or friends looking for a lively space that isn’t overwhelming.
A Space for Everyone
Traditional social venues often cater to a singular audience—either offering an adult-centric experience or a family-friendly setting that lacks sophistication and comfort. The Lincoln Lounge disrupts this model by creating a space where multiple customer types can coexist and engage without compromise. Whether it is the time of day or the seat you pick, there is always a spot for you.
How it Works
This isn’t just another café or taproom—it’s a scalable concept that redefines social gathering spaces. By integrating high-end branding, premium hospitality, and an adaptable design, we create an experience that attracts diverse demographics, from professionals working remotely to friends meeting for drinks, and even families looking for a place to connect.
Who is the customer?
Demographic Trends
There exists a diverse customer base seeking high-quality experiences in a comfortable, social setting. With an increasing number of professionals working remotely, young adults seeking social yet relaxed environments, and families looking for spaces that accommodate multiple needs, The Lincoln Lounge is positioned to serve a wide and dynamic audience.
Evolving Consumer Preferences
The demand for high-quality, craft beverages continues to grow, spanning premium coffee, locally brewed beer, and the expanding market of zero-proof drinks. Consumers, particularly Millennials and Gen Z, are shifting toward curated, experience-driven destinations that prioritize quality, efficiency, and authenticity. The Lincoln Lounge meets these needs and more.
A Clear Market Opportunity
Many existing hospitality spaces force customers into an all-or-nothing choice. The Lincoln Lounge offers a middle ground—an elevated yet approachable space that welcomes everyone. With a focus on comfortable design, premium hospitality, and a balanced mix of social engagement and personal space, The Lincoln Lounge is positioned to be the go-to destination for many.
What’s on the menu?
Easy to hold and quick to the table. Read more about what’s on offer here and even learn how our menu and kitchen designs are aimed at efficiencies across the board.
What kind of events will you host?
There is an event for you, and there’s an event every day. Members or visitors come together, read more about what’s on offer here and see what’s happening today!
How is the business funded?
Family owned and operated and funded. Read about our funding structure here and find out how to get involved in this strong opportunity.
Don’t restaurants fail often?
Inviting others to gather around, share a meal, and create memories is the oldest of human behaviors. Restaurants have always been around, and always will be. Owners need to be flexible, agile, and responsive to the customers they intend to serve. We’ll take those odds.
Do you have any experience?
A lifetime of experience building community, organizing events, and managing multi-million dollar budgets. And of course, a lifetime of going to restaurants, figuring out what we like, and what doesn’t work. Plus, we make great food for the Christmas party every year.
What’s it going to look like?
Like an IKEA showroom and your favorite brewery had a baby. Nothing in-your-face about it, other than the serious commitment to comfort. Elevated design with a focus on functionality and an obsession with creating a welcoming atmosphere. See more specific visual examples of our inspirations and designs here.
How are you going to establish customer loyalty?
We’re building a true “third place” that feels like a second living room—especially for elder millennial families. Our loyalty strategy is built around three pillars:
1. Membership — Exclusive perks and access for our most engaged guests.
2. Programming — Recurring events for families, professionals, and hobbyists to keep them coming back.
3. Community-first culture — A staff trained to recognize regulars and a space designed to welcome everyone. This is not just transactional—it’s emotional and habitual.
Let’s Connect
Drop us a line or follow us on social media to find out more about what’s next and more importantly, when.